For solopreneurs who value brain space over busy-ness
Running a business shouldn't cost your sanity.
Each edition delivers carefully chosen insights to help you:
Streamline processes that save precious time
Shift mindsets that preserve vital energy
Simplify communication that cuts through complexity
Whether you have a team or you're flying solo, I meet you where you are with practical options you can implement today, this week, or this quarter.
Unsubscribe anytime. I believe it should be just as easy to exit as it is to enter.
Omg I’ve got tears. That’s me. Feels like you’re in my head and heart.
Loooooove it.
I was literally having the pricing talk with my business manager 5 minutes ago.
I’m going to listen to the podcast.
you’re a special human 😘
Lisa G
Hey Katee,
I just HAD to email to say well done and thank you!!! Your I thought of you was beautifully written, and as I read it, it felt as though it had been written just for me. You had me at the subject title! I am hugely protective about what I allow in my inbox these days, yet I can’t wait to read the next edition of I thought of you. So if you’re sitting wondering how the first edition has landed, the answer is, perfectly.
Keep going. This is beautiful, and needed.
Smiles galore,
Shelley
“Hi Katee,
Loved your email. Thanks for getting me to slow down, and think for a change... So much great advice!” - Belinda Thomas
How to translate support into capacity (and revenue)
Let's Get Honest About Your Capacity
Many business owners get excited about sales and run with the dopamine. (me included)
The proposals are flowing, the discovery calls are converting, and suddenly you're saying yes to everything because it feels damn good to be swimming in the love from new clients.
But then reality hits when you try to fit it all into your calendar. (throw in personal hurdles and you're all set for a super UN-fun time)
Often in a scoping and proposal process, the prep and the communications in between isn't factored in. The same happens on a calendar.
It's like forgetting to chunk travel time in your calendar - technically you can get from the 2pm meeting to the 3pm meeting, but you'll arrive frazzled.
What sit's behind each "Yes"
Let's spell out the reality of what it takes to run a thought leadership practice with life by design. I assume you don't have a job because the idea of working full-time hours is simply not for you. So let's assume you want to average 30 hours per week.
I don’t want you to be more productive
What could you discover about you or your business if you measured success by effectiveness rather than productivity? I let go of wanting productivity a long while ago. And I definitely don't want you to be more productive. Maybe you've felt this too, that pressure to optimise every minute, to have frameworks for everything, to prove your worth through your output. If so, we're about to explore something together that might shift a few things for you.
Being In Receivership
Sometimes life creates the circumstances where we have no choice but to receive. Where our usual patterns of immediately reciprocating are impossible. These moments, uncomfortable as they are, can be painfully revealing. They show us what we've been missing. What we've been avoiding. What becomes possible when we stop trying to control the flow of give and take.
The Support Spectrum
What on earth is the difference between a virtual assistant, executive assistant and a business manager?
You're not alone in this confusion and seeing blurry lines.
The "Boardroom" Belongs to Both of Us
You weren’t meant to carry it all. Real leadership means trusting someone to hold the vision with you — and building a business that’s built to last.
Your worth is waiting to be remembered.
In the rush to provide clarity for this potential client before my holiday break, I'd betrayed future me – the one who would be doing the actual work.