If you’re a speaker, coach, mentor or consultant thought leader
who values your team's potential,
Catalyst growth lab is designed for you…
This if for you if:
Your business manager is capable and trusted, but they're holding BAU, projects, new ideas and strategy all at once, often on part-time hours.
Heavy delivery periods mean marketing and sales slide, and then it's a scramble to catch up.
You suspect things are going unsaid about workload, capacity or what you actually want, and you're not sure what to ask.
You want to invest in their professional development at the level they're actually working at: commercial, strategic and leadership.
Reviews, planning and the numbers keep getting pushed back to "when things settle". (Only 22% of the practices in my 2024 diagnostic reviews had a formal review process.)
“My thought leader has noticed a positive change in how I analyse and approach conversations. I’m now more focused on the big picture and understanding the ‘why’ behind our actions.”
You and your Business Manager want…
01
Business development skills. Keeping visibility, pipeline and nurture moving, even when you're thick in delivery.
02
Commercial capability. Reading the numbers, spotting where pricing or scope is leaking, and knowing which levers to pull.
03
Systems thinking. Designing how the practice runs, and knowing what gets a system, AI or a human.
04
Strategic and leadership capability. Shaping the plan with you, managing up, and having honest conversations about capacity and priorities.
05
Sustainable capacity. Knowing where their focus goes, protecting their own energy and motivation, and flagging when things are too much before it turns into burnout.
And for both of you: less mental load, more energy, and a partnership that grows over the long term, in a business designed around life by design.
“I already loved my job but now I am LOVING my job.”
Growth Lab is specifically for established businesses
WHAT THAT LOOKS LIKE
Established and proven success. You're thick in delivery, the ideas don't stop, and you want someone thinking ahead of you.
Experienced Business Manager of 3+ years. They're capable and trusted, and ready to be coached on judgment, the relationship and the commercial side of the practice.
Fundamentals in place. Unique IP, a website that reflects your positioning, a CRM and/or project management tool in use.
Content to work with. An email list, some nurture sequences, and a back catalogue of content that isn't being leveraged as much as it could be.
NOT THE RIGHT FIT FOR;
Virtual assistants or Executive Assistants who are task or output focused
E-Commerce focused businesses
Those who are not familiar with working with experts, speakers and consultants
Practices still finding their feet, or business managers new to the role. The Catalyst Community is the place for that.
“I just have direction now. I was totally lost and didn’t know what my thought leader wanted or needed. It’s been amazing. ”
“Role ambiguity and workplace uncertainty lead to significant increases in emotional exhaustion and reduced job performance”
Why this is Critical for Sustainability
This is coaching, with me - Katee Gray, in a group small enough that I know the priorities and relationships within every business.
Each business has three parties in it: you, your business manager and the business itself. Projects sit where you and your business manager overlap, strategy where you and the business overlap, and process where your business manager and the business overlap.
Communication sits in the middle of all of it, and it's where things most often come unstuck. Your business manager doesn't say the workload is too much, because they don't want to look like they can't handle it. And you don't ask, because you don't know what you'd even be asking about.
“In an expert-led business, things move fast and in a lot of directions which means you need intentional support to adapt so you avoid running a reactive business that strips away life and business by design.”
The Focus of our Conversations
01
Sequencing a year of ideas & projects against a calendar already full of delivery
02
Managing up: flagging problems, briefing up, reading the timing, proactively managing capacity
03
Managing mistakes or friction an under-delivered project or a decision that got questioned
04
Pricing that feels incongruent, scope creep and over-delivery, and what that’s costing the practice
The most brilliant business managers struggle without a framework & support. The art of tasks and projects is a core piece that directs Catalyst outcomes.
05
Owning the business picture: what the numbers are saying, and what commercial levers to pull in response
06
What gets a system, automation, or AI prompt and what needs a human
07
Keeping business development alive while in heavy delivery periods
08
The relationship itself: needs, preferences, boundaries, and ways of working to support longevity
How we begin
Every practice starts with diagnostic review of 8 core operational elements of your business, followed by an analysis and 2:1 onboarding mentoring session.
Before the first group session we understand the business priorities, we know where to start and we know the gaps.
This analysis also helps us understand where perspectives differ on how the business is operating, which brings clarity in a productive way.
The remaining coaching and mentoring sessions are designed around this diagnostic and your unique needs.
THE GROWTH LAB Experience
-
Understand your key opportunities, leaks and benchmarks to maximise profit and capacity.
A diagnostic review of the 8 core areas of your business to align the key priorities over the year. (See the model below)This data will serve a our guiding framework for the key topics, and enable us to track progress.
-
We build a core capability, like business development, commercial levers, systems thinking or managing up, and then we apply it to real scenarios.
-
A 1:1 with your business manager or a 2:1 with both of you, that could be used for;
Strategy Day Design & Support
Performance & Working Styles Review
Launch strategy / Project design
-
Body double in a breakout room to get the big rocks done, or crowdsource solutions in the main room.
-
Drop-in coaching with me on whatever's come up, from AI and finance to tough conversations, book launches and more.
-
Crowdsource answers before you disappear down a research hole, with peers you can be honest with -
The value here is insaneeeee. over 50 hours of viewing time available, 20+ resources including AI prompts, content templates, project templates and more. See full library inclusions below.
-
Specific to expert-led practices.
HOW WE ROLL
Catalyst provides the ongoing support & resources needed during the bumpy bits.
When you enrol in Catalyst, you’re not just signing up for the future sessions and community engagement. You get immediate access to 3 years worth of historic value from coaching sessions, masterclasses, collaboration sessions AND a bunch of tools, AI prompts and frameworks that make life simpler.
No more siloed research that wastes time (and isn’t relevant to your context).
Plus Resources & replays to support the experience
Masterclasses
coaching sessions
resources
And the list keeps on going…!
meet your facilitator
Hey, I'm Katee.
(Yes, like 'Katie' but with two E's).
Facilitator & Business Advisor
I've spent over 10 years working inside expert-led practices. Today I'm a fractional COO and I recruit business managers into these roles.
I come to business from health science and performance coaching, so I look past the surface problem to see the patterns underneath it.
I help business owners and business managers get on the same page by facilitating the conversation between two different types of brains - the visionary with constant ideas who needs someone to run alongside them, and the detail-focused manager trying to be proactive but misses out on the bigger picture.
I understand what it's like when everyone's capacity is maxed out
"Katee's ability to look at what we saw as a big, confusing mess and turn it into a straight-forward workable solution was inspiring."
I help thought leaders and business managers get on the same page by facilitating the conversation between two different types of brains - the visionary with constant ideas who needs someone to run alongside them, and the detail-focused manager trying to be proactive but misses out on the bigger picture.
What people say makes me unique:
"Her knowledge and experience across such a huge range of products and services means you've got the most up to date and best practice information." - Rather than sending you to 3-4 different courses, Catalyst encompasses all the operational areas you need: marketing, positioning, operations, finance, automations, AI, communication strategies.
"Katee's ability to make complex processes into seamless and integrated systems is invaluable." - I don't just teach individual skills, I help you find the intersection of how your brains work and create the processes that get both your needs met.
"I just have direction now. I was totally lost and didn't know what my thought leader wanted or needed." - Business managers get the detail and support they need to stay proactive. Thought leaders get their energy back to focus on what only they can do.
Read more about me here.
What People Say About Catalyst
-
![]()
Rachael Van Rij - Business Manager for Stu Van Rij
My thought leader has noticed a positive change in how I analyse and approach conversations. I'm now more focused on the big picture and understanding the 'why' behind our actions.
The Catalyst program has been a game-changer for me. The playbook design session taught me to focus on efficiency vs. effectiveness and be more conscious of the quality of my communications. The task management framework led to productive discussions about defining the brief and understanding the problem we're solving before jumping into tasks. Prioritising tasks based on urgency and importance has significantly impacted my productivity.
The program has also helped me connect with others facing similar challenges, providing valuable insights and solutions. Hearing what works for others and why has saved me a lot of time. The wisdom shared in Catalyst is immensely helpful.
-
![]()
Chloe Henger - Business Manager for Fiona Robertson & Fleur Heazlewood
My space and mind are less cluttered.
The Catalyst program has highlighted the necessity of documentation, clear and effective communication with my thought leaders. I've learnt the importance of ensuring every project has a timeline, as otherwise, it’s just an idea.
One of the most significant changes has been improving our email management and not working from the inbox as much, which has led to better workload management. I now use my calendar for critical tasks and block time to complete reports or project tasks without critical deadlines.
The program has also pushed me to think deeper and find more time to implement processes. Loving this so far—I wish I had a spare week without interruption to put everything into action!
-
![]()
Shona Hainsworth - Business Manager for Selena Fisk
Thank you for something I didn't know I needed and didn't realise I would love and look forward to so much.
Catalyst has been transformative! The importance of documentation, highlighted by the program, has been crucial for our practice. I love the flexible programming, especially the addition of hot seat sessions and fascinating topics like biochemistry and the brain.
The power of collaboration and having a buddy has renewed my love for my role and increased my drive to help grow the practice. The strategies implemented from Catalyst have freed up more brain space, allowing me to work more efficiently and dedicate more time to nurturing the practice. Engaging with other business managers for collaboration and ideas has drawn on additional experience and expertise, leading to better decision-making.
-
![]()
Mikayla Whetton - Business Manager for Lisa O’Neill
I would not hesitate to recommend Katee for support, consultation and implementation.
Katee’s ability to make complex processes into seamless and integrated systems is invaluable. Her knowledge and experience across such a huge range of products and platforms means you always know you’ve got the most up to date and best practice information.
Katee is extremely thorough from conception through to execution, and beyond. Ensuring both the customer experience and back-end management are given care and consideration. I would not hesitate to recommend Katee for support, consultation and implementation.
-
![]()
Kimberly Cotton - Chief of Staff for Chad Littlefield
Meeting like-minded people facing similar challenges has shown me that we are not alone in the solo world.
The templates shared revolutionised my task management. Unexpectedly, I've gained a strong sense of community and even formed a productive partnership with another participant. While I'm still learning some tools, Catalyst's flexibility allows for gradual skill-building. Katee's leadership is outstanding, making me feel fortunate to participate. For those transitioning from corporate roles, Catalyst is invaluable in introducing essential platforms and tools for success in this field.
-
![]()
Petrina Wornish - Business Manager for Katrina Bourke
I just have direction now. I was totally lost and didn't know what my thought leader wanted or needed.
Katee’s awesome. It's been amazing. There are hard decisions, especially with software, and it really depends on advice and direction that works practically. Like Katee says, it's custom to us, and we love it.
-
![]()
Serena Francis - Business Manager for Emma McQueen
Katee’s ability to look at what we saw as a big, confusing mess and turn it into a straight-forward workable solution was inspiring.
Her knowledge of all things systems and platforms is amazing and helped me realise that there is a solution to what we are looking for without feeling overwhelmed by the choices available.
Katee is super approachable and was right there during our Implementation phase to ensure that all went smoothly. I felt comfortable knowing I could ask questions and seek clarity, and she will always reply in a timely manner. I feel very grateful to have Katee in our corner, not just because her wealth of knowledge is incredible, but also because she is great person to work alongside too.
-
![]()
Suzie Leyden - Business Manager for Tracey Ezard
Catalyst transformed my work life!
I've moved forward on stalled projects, gained clarity in decision-making, and tackled long-standing challenges.
The supportive community and practical tools have streamlined my processes, freed up mental space, and empowered me to achieve tangible results. I'm more organised, confident, and excited about the future than ever before!
-
![]()
Georgie Phillips - Business Manager for Col Fink
Catalyst has been truly transformative for our growth and development as a team and business.
Playbook construction was a real game-changer for us, improving our workflow and project clarity. Catalyst gave us a well-defined business structure and effective systems, with the result that our team has now become more organised and focused on the 'right' tasks. The insights from other leaders were absolutely invaluable throughout.
-
![]()
Dave & Bianca - Dave O’brien.com
Katee is an absolute gun!
Her guidance and solutions are practical and she makes you feel more relaxed about finance and projects that are usually very overwhelming!
-
![]()
Natasha Payne - Business Manager for Christopher Miller
If you are sitting on ideas and know you want to do more with them, Catalyst is the place to start.
Working with Katee in the Catalyst program has been one of the best decisions I have made. I came in with a lot of ideas but not much direction, and she helped me cut through the noise and focus on what actually mattered.What I appreciated most was how she did not let me stay on the surface. Katee pushed me to dig deeper, asked hard questions, and held me accountable, but always in a way that felt supportive rather than overwhelming. The mix of reflection and action meant I was not just thinking differently, I was moving forward.
The program gave me structure and clarity at a time when I really needed it. I left feeling more confident, with practical steps I could actually follow through on.
Growth Lab Enrolment Details
Investment
$1,750 deposit
followed by monthly payments of $410 for 12 months
+ GST for Australian Businesses
Small group, by application
Starts early January 2027
Enrolments Strictly Close December 4th 2026
Or, if Confirmed;
Note: By paying Your deposit, You agree to the terms explained here: kateegray.com/catalyst-terms
Prices are listed in AUD.
Got Questions? I’ve covered a bunch below or register for open week where your questions will be answered.
got questions?
-
Both are welcome. The Growth Lab is about how the two of you work together and how that shows up in the business, so it helps to hear from both of you.
-
You're not alone, here is what previous participants had to say about being invested in and gaining that ROI;
"I was concerned about the ROI. In what way/would the practice benefit from this that would be worth the investment? I couldn’t figure out how I could measure it (DATA), so it was scary.
Now? I absolutely know it was 100% the right decision.
I already loved my job but now i am LOVING my job. I have more confidence to try things, I know I’ve got a great team of support for when I have a question or just need a sanity check.
I love that I’ve put in place more integrations and automations to take out some of the time consuming/wasting parts of what I do and implementing Asana to also help not have any of those small (but important) jobs fall through the cracks. I love that we’re levelling up our client experience. I love that we’re more focused on maintaining better balance and protecting our energy.
(and the surprise bonus - I’m making friends that I wouldn’t have otherwise).
In summary, ❤️💙💚💜💛."
"I have always been in the fortunate position with my practice owner that they offer PD for me to do regularily but I do still feel uncomfortable accepting them as I’m concerned with the ROI. And then after the fact it has always been ‘why didn’t I do this sooner’. I will admit I was sceptical about this program around the ROI as I wasn’t sure if this program was for more established practices, but just today’s session has proved how fabulous it is. So much gold from Mikalya’s session today. And it has proven to me that we all have talents and skills in so many areas that unless the question is asked we don’t realise it. Just having this network to fall back on for the trickier questions is a ROI in itself. And some of the questions asked have made me think of our processes and how we can improve them. Gold. " -
The community is coworking and AMA’s only - no mentoring and intensive support.
You can check out the details of the community here, which includes a comparison table -
Each month there's one anchor session, either group coaching or mentoring. AMAs and coworking are there as drop-ins when they're useful. That's up to 3.5 hours of live sessions a month, plus the discussion space in between.
-
To cater for attendees across the globe, we will rotate the following time slots;
8:00am AEST/ AEDT
(10:00am NZT, 3:00pm PDT, 6:00pm EDT)
2. 9:30am AEST/ AEDT
(11:30am NZT, 4:30pm PDT, 7:30 EDT)
3. 12:00pm AEST/ AEDT
(2:00pm NZT, 7:00pm PDT, 10:30pm EDT)
-
Absolutely! You can catch up on the digital platform or it will be emailed to you
-
All session dates will be advertised 3 months in advance, and you will receive a shared calendar to sync with yours.
-
Card payments available for deposit and monthly payments.
if you wish to pay in full via bank transfer, a discount of $200AU can be applied to your invoice. -
This is an individual business consideration. Some possible considerations are;
Fully funded by business
Fully funded by the business manager
50/50 between business owner and manager
Packaged into a bonus structure
Split payment between multiple businesses if you are sharing a manager
-
You may transfer their enrolment to your new business manager. Or utilise the remaining program credit towards 1:1 advisory support with Katee.
-
No. CATALYST creates a comprehensive support ecosystem that your business manager has always deserved. You're not just getting training - you're giving them the professional development infrastructure that enables them to show their full potential.
-
Business managers who receive proper support and development are significantly more likely to stay long-term because they feel valued and capable in their role. The frameworks and systems they implement benefit your business regardless.
-
You're in the onboarding mentoring session in January. After that, you join the mentoring sessions where they need both of you, like strategy day support or a performance review. Your business manager drives the rest.
-
Each practice gets its own diagnostic review and three mentoring sessions. Group coaching, AMAs, co-working and the library are shared.
Shared places are $4,250 + GST per practice, paid as an $850 deposit at enrolment and the balance by 15 January. (No monthly payment option available)
-
In May and September there's no group coaching. AMAs and coworking keep running, and your business manager is supported with accountability and feedback to put the work into practice.