Expert Masterclass Series
Three focused sessions to help you create, market, and grow your business more effectively. Each 75-minute masterclass brings you practical strategies from industry experts that you can implement right away.
What Sets These Masterclasses Apart?
These masterclasses are part of the broader CATALYST ecosystem - a community dedicated to transforming how small business owners and their managers work together.
Each session is designed to be attended by both business owners and their managers together, creating powerful opportunities for alignment and collaborative learning.
While the CATALYST program offers comprehensive, year-long support, these standalone masterclasses give both owners and their teams direct access to expert knowledge they can implement together.
These masterclasses are brought to you by me, Katee Gray!, founder of the CATALYST program - a comprehensive solution that transforms the working relationship between small business owners and their business managers.
Masterclass 3: Coming Soon
Masterclass with Shane Williams
AI & Repurposing Content
April 3rd 2025, 9:30am AEDT
Leverage your existing content and brand with AI - from marketing and content creation to operations and client delivery. With over 25 years of technology expertise, Shane will show you how to:
Create and repurpose content that aligns to your voice.
Build systems that scale your IP without sacrificing authenticity.
Automate routine marketing tasks while maintaining quality and personal touch.
Leverage AI to enhance your market positioning.
Perfect for small business owners and managers ready to use AI as a tool to save time, money and brain space.
investment: $95AUD*
*Inclusive of GST
Each ticket is valid for two people, per business, you can nominate a guest to attend with you after you’ve registered.
Note: Registrations will be capped at 20 businesses. And a recording that is valid for 7 days will be sent to all registrants.
MAsterclass with Lisa Greensill
Brand Storytelling
Transform how you communicate your unique value to the world. Lisa Greensill, branding and messaging expert, will guide you through her brand story method to help you:
Translate your deep expertise into compelling brand messaging that sets you apart
Package your knowledge in a way that attracts your ideal clients
Bridge the gap between your true capabilities and how you're currently perceived online
Perfect for small business owners who know they're not fully conveying their value, and business managers who want to better articulate their business owner's unique expertise.
Together, you'll learn how to transform that 'messy' magic in your head into clear, compelling messaging that positions you as the go-to expert for your ideal clients.
investment: $95AUD*
*Inclusive of GST
Each ticket is valid for two people, per business, you can nominate a guest to attend with you after you’ve registered.
Note: Registrations will be capped at 20 businesses. And a recording that is valid for 7 days will be sent to all registrants.
July 22nd 2025, 9:30am AEST
These masterclasses are perfect for:
Small business owners looking to grow their impact
Business managers and operations specialists
Dynamic duos of business owners and their support teams
Who Should Attend?
Each session is designed to give you practical tools and strategies you can use right away. Learn from experts who understand the challenges of running and growing a successful business.
These masterclasses are brought to you by me, Katee Gray!, founder of the CATALYST program - a comprehensive solution that transforms the working relationship between small business owners and their business managers.
With over a decade of experience in operations and business management, I have developed a proven system for helping small business owners and their teams thrive together.
Why These Masterclasses Matter
meet your facilitator
Hey, I'm Katee.
(Yes, like 'Katie' but with two E's).
For over a decade, I've worked alongside thought leaders and experts, diving deep into what makes their businesses grow sustainably. I have a knack for turning complex challenges into straightforward, workable solutions - always custom-fit to each unique business.
Business managers are the quiet force behind successful thought leadership businesses. They're brilliant at handling complexity, but often miss having a community of peers who understand their unique challenges. That's why I've created a space where business managers don't just learn - they connect, collaborate, and thrive together.
My expertise in operations, finance, and customer experience has shown me that when business managers have full spectrum support, businesses don't just run— they drive proactive outcomes. I'm obsessed with creating the systems and support that shift business managers from reactive problem-solving to proactive leadership.
Through Catalyst, I help business managers develop the skills, confidence, and community they need to run robust operations. The result? Business owners gain the freedom to focus on their genius work, knowing everything else is handled. My participants consistently report gaining more mental space, clearer decision-making processes, and renewed excitement for their roles.
I believe in building businesses where both owners and managers thrive—where systems run effortlessly, energy is protected, and impact multiplies naturally. I bring deep systems knowledge with a practical, approachable style, ensuring you always have clarity on the best path forward.
Want to create space for what matters while ensuring your business delivers consistent results?
kind words, from great humans.
"In short, thank you for something I didn't know I needed and didn't realise I would love and look forward to so much. Catalyst has been transformative! The importance of documentation, highlighted by the program, has been crucial for our practice. I love the flexible programming, especially the addition of hot seat sessions and fascinating topics like biochemistry and the brain.
The power of collaboration and having a buddy has renewed my love for my role and increased my drive to help grow the practice. The strategies implemented from Catalyst have freed up more brain space, allowing me to work more efficiently and dedicate more time to nurturing the practice. Engaging with other business managers for collaboration and ideas has drawn on additional experience and expertise, leading to better decision-making."
Shona Hainsworth - Business Manager for Selena Fisk
“Katee’s ability to look at what we saw as a big, confusing mess and turn it into a straight-forward workable solution was inspiring. Her knowledge of all things systems and platforms is amazing and helped me realise that there is a solution to what we are looking for without feeling overwhelmed by the choices available. Katee is super approachable and was right there during our Implementation phase to ensure that all went smoothly. I felt comfortable knowing I could ask questions and seek clarity, and she will always reply in a timely manner. I feel very grateful to have Katee in our corner, not just because her wealth of knowledge is incredible, but also because she is great person to work alongside too.”
Serena Francis - Business Manager for Emma McQueen
"Playbook construction was a real game-changer for us, improving our workflow and project clarity. Catalyst gave us a well-defined business structure and effective systems, with the result that our team has now become more organised and focused on the 'right' tasks. The insights from other leaders were absolutely invaluable throughout. Catalyst has been truly transformative for our growth and development as a team and business."
Georgie Phillips - Business Manager for Col Fink
“The Catalyst program has highlighted the necessity of documentation, clear and effective communication with my thought leaders. I've learnt the importance of ensuring every project has a timeline, as otherwise, it’s just an idea. One of the most significant changes has been improving our email management and not working from the inbox as much, which has led to better workload management. As a result, my space and mind are less cluttered. I now use my calendar for critical tasks and block time to complete reports or project tasks without critical deadlines. The program has also pushed me to think deeper and find more time to implement processes. Loving this so far—I wish I had a spare week without interruption to put everything into action!"
Chloe Henger - Business Manager for Fiona Robertson & Fleur Heazlewood
“Katee’s ability to make complex processes into seamless and integrated systems is invaluable. Her knowledge and experience across such a huge range of products and platforms means you always know you’ve got the most up to date and best practice information. Katee is extremely thorough from conception through to execution, and beyond. Ensuring both the customer experience and back-end management are given care and consideration. I would not hesitate to recommend Katee for support, consultation and implementation.”
“Meeting like-minded people facing similar challenges has shown me that we are not alone in the solo world.
The templates shared revolutionised my task management. Unexpectedly, I've gained a strong sense of community and even formed a productive partnership with another participant. While I'm still learning some tools, Catalyst's flexibility allows for gradual skill-building. Katee's leadership is outstanding, making me feel fortunate to participate. For those transitioning from corporate roles, Catalyst is invaluable in introducing essential platforms and tools for success in this field."
Kimberly Cotton - Chief of Staff for Chad Littlefield
“Katee’s awesome. I just have direction now. I was totally lost and didn't know what my thought leader wanted or needed. It's been amazing. There are hard decisions, especially with software, and it really depends on advice and direction that works practically. Like Katee says, it's custom to us, and we love it.”
Petrina Wornish - Business Manager for Katrina Bourke
"The Catalyst program has been a game-changer for me. The playbook design session taught me to focus on efficiency vs. effectiveness and be more conscious of the quality of my communications. The task management framework led to productive discussions about defining the brief and understanding the problem we're solving before jumping into tasks. Prioritising tasks based on urgency and importance has significantly impacted my productivity.
My thought leader has noticed a positive change in how I analyse and approach conversations. I'm now more focused on the big picture and understanding the 'why' behind our actions. The program has also helped me connect with others facing similar challenges, providing valuable insights and solutions. Hearing what works for others and why has saved me a lot of time. The wisdom shared in Catalyst is immensely helpful."
Rachael Van Rij - Business Manager for Stu Van Rij
“Catalyst transformed my work life! I've moved forward on stalled projects, gained clarity in decision-making, and tackled long-standing challenges. The supportive community and practical tools have streamlined my processes, freed up mental space, and empowered me to achieve tangible results. I'm more organised, confident, and excited about the future than ever before!"
Suzie Leyden - Business Manager for Tracey Ezard
“Katee is an absolute gun! Her guidance and solutions are practical and she makes you feel more relaxed about finance and projects that are usually very overwhelming!"
Dave & Bianca - Dave O’brien.com